Bianca Baumann is a Senior Learning Strategist and Director, Learning Experience at GP Strategies, Global Innovation, Research & Development. Over time, she has developed processes and methodologies to help organizations meet their growth and revenue targets with the help of innovative L&D approaches, including digital transformations, onboarding and reskilling programs. She has spearheaded multiple projects in the marketing, automotive, financial and events industries, creating award-winning programs along the way. She shares her expertise in her blog and at global conferences, highlighting the importance of including disciplines outside L&D to help organizations build the workforce of the future. She teaches courses as part of the Learning Experience Design Certificate at OISE and published the eBook “The Little Black Book of Marketing and L&D”, a practical guide that helps integrate proven marketing techniques into L&D.
In this episode, our guest Bianca Baumann returns for her third appearance. She'll help us explore user persona examples to see how personas can be applied to your learning solutions. You’ll learn how to ensure your design actually aligns with learner personas and the biggest dos and don’ts when creating them.